Euro 2028 Staff Uniforms and Merchandise: A Guide for UK Pubs, Venues and Events

At 1WorldPrint we print and embroider clothing and merchandise for hospitality businesses, sports events and brands across the UK, from our base in London. Euro 2028 brings matches to eight host cities, and the businesses that plan their clothing early will be the ones that look the part when the fans arrive.

In this guide

• Euro 2028 at a Glance
• Why Euro 2028 Is a Big Opportunity
• Staff Uniforms for Pubs, Bars and Venue Groups
• Hotels, Restaurants and Shops in the Host Cities
• Fan Zones, Events and Volunteers
• Supporters' Clubs and Fan Merchandise
• Choosing the Right Printing Method
• Your Euro 2028 Planning Timeline
• How to Order
• Euro 2028 FAQs

Euro 2028 at a Glance

Short answer: Euro 2028 runs from 9 June to 9 July 2028 in the UK and Ireland, with 24 teams, 51 matches and the final at Wembley.

UEFA Euro 2028 is jointly hosted by England, Scotland, Wales and the Republic of Ireland. The tournament opens in Cardiff on 9 June 2028, and both semi-finals and the final, on 9 July 2028, are played at Wembley Stadium. These are the host cities and the number of matches each one is due to stage:

Host city	Stadium	Matches
London	Wembley Stadium	8, including both semi-finals and the final
Dublin	Aviva Stadium	7
Cardiff	Principality Stadium	6, including the opening match
Glasgow	Hampden Park	6
London	Tottenham Hotspur Stadium	5
Manchester	Etihad Stadium	5
Liverpool	Everton Stadium	5
Newcastle	St James' Park	5
Birmingham	Villa Park	4

The host nations no longer qualify automatically. They compete in the qualifying groups, which are drawn in Belfast on 6 December 2026 and played between March and November 2027, with two places at the finals reserved for the two highest ranked hosts that do not qualify directly. The play-offs in March 2028 then complete the line-up.

Why Euro 2028 Is a Big Opportunity

A home tournament is very different from one played abroad. Every match will be played in UK time, fans will travel between the host cities for a month, and the whole country will be watching. The UK government expects socio-economic benefits of up to 2.4 billion pounds from the tournament. It is also expected to draw more than 3 million visitors to the UK and Ireland, and Manchester City Council expects its matches to bring over 300,000 fans to the city.

The 2026 World Cup showed what a major tournament can do for UK hospitality, even with the matches played in North America, across difficult time differences. Pub and bar spending rose 16% during the tournament compared with the month before, as our look back at staff uniforms for the 2026 World Cup explains. With Euro 2028 played on home soil, the opportunity is bigger again.

Staff Uniforms for Pubs, Bars and Venue Groups

When a venue is full for a big match, matching staff uniforms build the atmosphere, make staff easy to find and put your brand into every photo fans share. For pubs, bars and venue groups, the most useful garments are:

Garment	Why it works	Minimum order
Printed t-shirts	Puts the whole team in one match day design at a low cost per shirt	20 screen printed, 8 DTG
Embroidered polo shirts	A smarter look for managers, restaurants and hotel bars	8 units
Aprons	Protects clothing and carries your logo behind the bar	8 units
Caps and hats	Finishes the uniform and doubles as merch	8 units
Hoodies	For door staff and outdoor areas on cooler evenings	20 screen printed, 8 embroidered

Print the person's job title on the back of the garment, such as Bar Staff, Manager or Security, so customers can quickly find the right person in a crowd. For groups with several sites, screen printing to Pantone colours keeps every venue in exactly the same shade, as our guide to Pantone colours in screen printing explains.

Get a Euro 2028 quoteor call 0208 064 1315

Hotels, Restaurants and Shops in the Host Cities

Businesses in and around the host cities will see visiting fans from across Europe for a month, on top of their regular customers. A few simple ideas help front of house teams stand out and make visitors feel welcome:

• Welcome t-shirts and polos in your brand colours, so staff are easy to spot in busy hotel lobbies, restaurants and shops.
• Language t-shirts printed with the languages a team member speaks, so overseas visitors know who to ask.
• Branded tote bags for shops and visitor centres, which fans carry around the city long after they have left. See our range of custom bags.
• Hospitality workwear such as aprons, shirts and chef wear from our hospitality workwear range.

We print for businesses in every host city in Great Britain, including London, Manchester, Liverpool, Newcastle, Birmingham, Glasgow and Cardiff, with tracked UK delivery.

Fan Zones, Events and Volunteers

Fan festivals, screenings, volunteer programmes and community events around the tournament all need clothing that makes staff and volunteers easy to identify. Bright, bold t-shirts with a clear role on the back work best, and they are usually ordered in large numbers, which is where screen printing gives the best value.

For larger orders, our guide to bulk event t-shirt printing covers garments, sizing and timings. Event teams also need branded lanyards for passes and accreditation, and branded water bottles are a practical choice for staff and volunteers working long summer days.

Supporters' Clubs and Fan Merchandise

Supporters' clubs, fan groups and venues selling their own merch can all make the most of the tournament with clothing fans will want to wear to every match. Popular choices include:

• Supporter t-shirts with your club name, slogan or a match day design.
• Hoodies and sweatshirts for evening matches and travelling fans. See our best hoodies for printing and embroidery.
• Caps and bucket hats with an embroidered logo.
• Special finishes such as puff printing for a raised logo, or metallic and foil printing for a trophy gold finish.

One important point: official tournament names, logos, mascots and national team crests are protected trademarks. The safest designs use your own venue, club or company branding with general football themes, such as colours, slogans and match day graphics. If you are selling merch, our guide to keeping t-shirt printing costs low helps protect your margin, and our merchandise catalogues have thousands more products to brand.

Choosing the Right Printing Method

The best method depends on how many pieces you need, your design and how hard the clothing will be worked:

Method	Best for	Minimum order
Screen printing	Large staff, volunteer and merch orders, with exact Pantone colours	20 units
Direct to garment (DTG)	Full colour designs on cotton for smaller teams	8 units
Direct to film (DTF)	Individual names and numbers, and polyester garments	8 units
Embroidery	Polos, caps and aprons with a premium, hard wearing finish	8 units
Puff printing	Raised logos for standout supporters' merch	25 units

Screen printing requires vectored artwork, such as an AI, EPS or vector PDF file. If you are not sure which method suits your design, our printing techniques page compares them all, and your dedicated Account Manager will recommend the best option when you ask for a quote.

Your Euro 2028 Planning Timeline

The key dates are already set, so you can plan your clothing around them:

When	What happens	What to do
Now to December 2026	The qualifying draw takes place in Belfast on 6 December 2026	Set your budget and decide who needs clothing: staff, volunteers, customers or fans
March to November 2027	The qualifying groups are played	Agree your designs and order samples so you can check fit and colour
March 2028	The play-offs complete the 24 team line-up	Finalise designs, confirm sizes and place your uniform order
April and May 2028	The countdown to the tournament	Receive your uniforms, order merch stock and reorder any extra sizes
9 June 2028	The opening match in Cardiff	Your staff are in uniform and ready for the first match
9 July 2028	The final at Wembley	Restock merch for the final and the celebrations

Our standard turnaround is six to seven business days from artwork approval, with express available on request, but ordering early leaves time for proofs, size changes and reorders as your team grows.

How to Order Your Euro 2028 Clothing

Four steps from first enquiry to delivered order, with one point of contact the whole way through.

Euro 2028 FAQs

When is Euro 2028?

UEFA Euro 2028 runs from 9 June to 9 July 2028. The opening match is at the impressive Principality Stadium in Cardiff on 9 June, and both semi-finals and the final are at Wembley Stadium in London.

Where are the Euro 2028 matches being played?

Euro 2028 is hosted by England, Scotland, Wales and the Republic of Ireland, with 51 matches across nine stadiums in London, Manchester, Liverpool, Newcastle, Birmingham, Glasgow, Cardiff and Dublin.

Have England, Scotland, Wales and Ireland qualified automatically?

No. The host nations play in the qualifying groups like everyone else, and the strongest hosts will be expected to qualify directly. Two places at the finals are reserved for the two highest ranked hosts that do not. The qualifying draw takes place in Belfast on 6 December 2026.

Can we print the Euro 2028 logo on our t-shirts?

Official tournament names, logos, mascots and team crests are protected trademarks, so we recommend designs built around your own venue, club or company branding with general football themes, such as colours, slogans and match day graphics.

What is the minimum order for Euro 2028 t-shirts?

DTG, DTF and embroidery start at 8 units, so even a small team can have matching uniforms. Screen printing starts at 20 units per design, and puff and foil printing start at 25 units.

When should we order our Euro 2028 staff uniforms?

Start planning designs and budgets now, and aim to place your uniform order in the spring of 2028, once the qualifying play-offs in March have confirmed which teams are coming. That leaves time for proofs, size changes and reorders before the opening match on 9 June.

How long does an order take?

Our standard turnaround is six to seven business days from artwork approval, and express turnaround is available on request. You get a free visual proof within 30 minutes of your order being confirmed.

Can each member of staff have their own name on the back?

Yes. DTF transfers are ideal for personalised names and numbers, so every shirt can carry a different name while the main design stays the same across your team.

Can our business pay on account?

Yes. Business customers can apply for a credit account with 30 or 60 day terms through our client registration page.

Final Thoughts

Euro 2028 will bring a month of football, visitors and celebrations to the UK and Ireland. Whether you run a pub, a hotel, a fan zone or a supporters' club, the right clothing helps you stand out, look after your customers and promote your brand long after the final whistle. Start planning now, and you will be ready for the opening match.

Tell us what you need and we will suggest the right garments and send a free visual proof. Email hello@1worldprint.co.uk or call us on 0208 064 1315.